Seth Godin on misusing Google Analytics
I love Google Analytics but I only use a tiny percentage of what it offers.
Seth Godin echoes someone else's comment to me today, saying that
if you don't understand how to do goal tracking and funnel analysis, don't use Analytics until you do.
I'm not sure (I think I get a lot out of the application already - analysing trends, user navigation, referrals, client browser environment), but I'll look into how to apply goal tracking and funnel analysis to non-commercial websites.
Labels: website management