Business reviews on Google Maps
Google are trying to incorporate review technology into Google Maps but they're doing it in a really haphazard way. Have a look at the entry for Liverpool's Everyman Theatre below:

The Everyman is given a review of 0.5 out of 5, pretty damning. Click on the link 'one review' and you are taken to this
bland tourist information page on Enjoy England. It's not a review in the conventional sense and it certainly isn't negative.
Interestingly, there's also an option to write your own review. To write a review you need to sign in using your Google Account and write at least 100 characters. These user-generated reviews may become increasingly important for businesses and cultural organisations in the near future.
Labels: google, googlemaps, liverpool