Google's improved webmaster guidelines Google's Webmaster guidelines have for a long time provided a simple outline for optimising content for their rankings. Google believe in being transparent about the techniques needed as it helps them produce better results - their biggest problem being web content that is incompetently optimised rather than spam content that is overoptimised.

Earlier this week Smashing Magazine produced a good introduction to the basics of Page Rank, today I read on Phillip Lenssen's excellent Google Blogoscoped that Google have updated their webmaster guidelines.

Included in the guidelines for the first time, I think, was an explicit warning not to include pages that install viruses, trojans and badware.

Labels: google, search

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